"GHD's have ruled the roost for too long in the world of irons, and it's time for someone else to take the crown. Cloud 9 irons aim to do just that, and since the team behind them used to work on GHD's, I think we're in store for something pretty special."

"My hair is SO straight I’m on Cloud Nine!

At last something that can actually beat my beloved ghds in the hair stakes! These new irons from Cloud Nine are simply the best, and the very first of their kind."

"Looks like there’s a new kid on the block to challenge the dominance of ghd hair straighteners!"

"There is a new hair straightener range that is starting to pick up some major “heat” amongst beauty bloggers and journalists. Cloud Nine Hair Straighteners have caused quite a stir in the month or so since their UK launch."

"Just glorious. I found them a delight to use, they turned a hair chore I hate into something approaching pleasurable, and I loved the results."