“You heard it here first – these babies will revolutionise the heady business of hair straightening. StyleJunkee was treated to a sneak preview of their capabilities, and take it from us, Cloud Nine’s will fly off the shelves.”

Within the first 10 days of being launched, Cloud Nine made its debut onto the world stage at London Fashion Week...

“Now that you can select a temperature that suits your individual hair type and without the searing heat of competitor irons, damage is reduced, and the ceramic plates are also coated with a 'magic' ingredient that leaves your hair looking shiny and healthy – what more could a girl possibly ask for!!!”

“This certainly feels like it’s heaven for my hair. I love my new hair tool and I recommend anyone looking for new irons or who just want to change their look as often as they want without needing two or three different irons, to get a pair of Cloud Nine’s.”

In the loft suite of London’s lavish Sanderson Hotel, we took London's most influential beauty journalists to cloud nine. They indulged in cocktails, champagne and white chocolate truffles as they reclined on a fairytale sleigh bed...