Mon 19 Jul 2010

'The O uses heat induction technology, which harnesses electrical currents and magnetic fields to generate heat inside the roller, without heating the pod, so no burned hands!
Once rolled in your hair, the heat curls strands when the roller and hair cool down, after about ten minutes, indicated by a red spot that goes grey when cool, the curl is set. Different sized rollers, sold separately, allow you to create many styles.
The O costs £149.95 and the rollers cost from £15.95 for a pack of four. But, frankly, can you put a price on good hair?'
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