Tue 15 Jun 2010

"As catwalk hair is becoming bigger and bigger, thankfully our favourite new innovative company Cloud 9 have developed new technology for heated rollers called TheO.

After launching their straightening irons in september last year and being a huge hit at London and Austrailia’s fashion week, the cloud 9 straighteners have inspired and promoted less heat, more style.

Since the first form of heated rollers came out in 1966…(which is very fitting as it was the famous time England won the world cup!!…)

We are now introducing The O=Out Of This World technology that will take your hair to new heights. The O is a pod that uses unique heat induction technology that takes each roller to a new temperature of 130 degrees, which is the highest you can get with a heated roller, giving you the volume that can only be achieved with a roller, in record time.

All you have to do is pop a roller into the pod and wait for a beep…(which will take less than 4 seconds) take the roller out and pop another one in the pod while you roll your hair with the heated one, by the time its in the hair the next one will be ready to use. The rollers heat up from the core out so they’re hot for your hair but not for the hands, which, for all of us that use heated rollers know from experience how hot the rollers become and how uncomfortable it is to hold them while rolling the hair."

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