INTRODUCING THE ALCHEMY COLLECTION
Limited edition gift sets with UNLIMITED potential.
GET THE LOOK: GLAM TEXTURED BOB
An easy look to take your short hair to the next level
Curling your hair with your straighteners
A quick and easy how-to for curling your hair with our straightening Irons.
INTRODUCING The Micro Wand
ENHANCE and DEFINE your natural curl.
GET THE LOOK: SUPER 70s CURLS
Retro Glam - perfect for party season!
one day ago
GET THE LOOK : METALLIC BRAIDS
The humble braid: AMPLIFIED
November 4, 2019
Inside the Alchemy Collection Giftsets
Our Alchemy Collection Giftsets contain more than just MAGIC.
October 28, 2019
WINTER HAIR CARE
We’ve compiled a list of things you can do for your locks to combat winter dullness.
October 21, 2019
Heavenly Halloween Hair
Are you more GLAM than GHOUL? Read on to find out how you can use your tresses to transform this Halloween.
October 17, 2019
ALCHEMY PRESS EVENT ROUNDUP
Get behind the scenes access to our Alchemy Collection press trip at The Standard Hotel in London.
September 30, 2019
GET THE LOOK: EMBELLISHED PARTY PONYTAIL
The ponytail gets a GLAM makeover!
GET THE LOOK: THE FRIZZ FREE FRO’
Learn how to create the biggest, bounciest hair of your life.
September 28, 2019
Master the art of transformation.
September 26, 2019
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