Cloud Nine and sass & bide at London Fashion Week AW13

For the second time around, we were proud sponsors of AW13 sass & bide’s collection, presented at the London Fashion this past Friday night! We now tell you all about this amazing night!

We are no strangers to sass & bide and are delighted to once again styling for their ‘wintergate Autumn/Winter 2013 collection!

sass & bide is an Australian label of women’s ready to wear, denim & accouterment collections, created by Sarah-Jane Clarke and Heidi Middleton. The brand presented their Spring/Summer 13 collection last year, with Cloud Nine support backstage, marking the event a great success! This year, Cloud Nine supported sass & bide once again, with great pride and joy!

Sass & Bride

The wintergate collection

Cloud Nine had the tricky task to find a hairstyle that complemented the collection.

Wintergate is a structured collection, mostly monochrome, with pops of yellow and lots of silver. Some pieces are heavily embellished and according to Metro, “...centred around the concept of finding balance in the collision of opposites; between structure and fluidity, the man-made and the natural.”

Have a look at some of the backstage pictures and a few the runway snaps in the gallery below!

Behind the scenes at London Fashion Week
Pixie Lott at London fashion week

The Look

Under the direction of talented Australian celebrity stylist Renya Xydis, the Cloud Nine team were very excited! The team composed of: Leigh Keates (Cloud Nine Global Creative Director), Bree Davie (Trevor Sorbie), James Earnshaw (Francesco Group), Angelo Vallillo (Zullo and Holland), Ky Wilson (Electric London), Simon Tuckwell (Sutherland & Barnett), Anna McArdle (Michael Van Clarke), Shelly Manly (Kyle Hair and Beauty) and Richard Phillipart (The Boutique Salon and Spa).

The chosen look for this collection was a soft, messy bun with a punky edge to contrast the structured tailoring of the sass & bide wintergate collection. The look epitomises the sass & bide girl with the relaxed style wearable for every woman.

Messy Bun Hair

The hair is prepped with salt spray and blowdried before being set on The O rollers to create volume. Next the Waving Wand is used to create soft waves through the ends of the hair before being pulled into a loose ponytail which has wispy tendrils around the face. The ponytail is then twisted into a ballerina shaped soft, feminine bun. The idea is that it's a relaxed, informal feminine look to contrast the more structured shapes of the clothing.

Soft Waves Hair
Leigh Keates Waving Wand
Cloud Nine Micro Wand
Cloud Nine Styling Tools
Hair Rollers and Clips

We had an amazing time at the show we we especially loved the end, when Sarah-Jane and Heidi's daughters rushed to them on the catwalk. Don't miss out and watch the show!

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