Cloud Nine Launches Exclusive White Touch

Inspired by recent catwalk and celebrity trends, Cloud Nine is always one step ahead when it comes to designing innovative hair products that are as stylish to look at as the styles they create. Following the success of The C9 Touch and drawing inspiration from the latest summer must haves, we have launched 2,000 Exclusive White Touch Irons.

Cloud Nine White Touch

White is the new black

The sophisticated Spring/Summer 2014 white colour trend was a particular favourite amongst designers such as Chanel, Balenciaga and Valentino, as well as favoured by celebrities and fashion icons like Victoria Beckham. The popularity of the effortlessly stylish shade is born from its wide appeal and ability to complement any outfit perfectly, giving it a fresh feel.  

Whether it’s worn with a fitted blazer and lace accents for a textured evening look or kept simple and summery for during the day, white is always on trend. Looking good with anything and everything, there are no limitations to this colour and it is sure to make a stylish addition to your collection of hair tools this season.   

Touch Technology for instant heat and styling

Beneath the classic white exterior is Cloud Nine’s groundbreaking Touch Technology, giving you the luxury of being able to simply pick up your iron and start styling. Eradicating heat-up time, the iron offers instant heat and is the fastest hair straightener available on the market today.

The mineral-infused, slow baked ceramic plates give your hair a shiny finish, whilst the 360° swivel cord will cater to your every move for complete freedom when styling. After 30 seconds of inactivity the iron will automatically turn off, leaving you more time to add finishing touches to your look and head out to enjoy the summer in style!

Nothing says summer like a chic all-white look, and the same goes for your hair! The Exclusive White Touch from Cloud Nine launches on 22 July 2014 and will be available online as well as at participating salon stockists.    

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