Get the sass & bide AW13 Look

Wondering how to get the sass & bide London Fashion Week look? Our stylists were backstage styling the models and now we bring you the step by step look!

It was a pleasure sponsoring sass & bide for the AW13 edition of the London Fashion Week and after choosing the styling team, we were ready for the challenge!

Wintergate is sass & bide's AW13 collection and it's presented as a very structurued collection with some pieces being heavily embellished. Having this in mind, Hair Director Renya Xydis came up with a soft, messy bun with a punky edge. This look epitomises the sass & bide girl with relaxed styling wearable for every woman.

For this look you'll need:


Spray dry hair with a salt spray to give weight and texture to the hair. Dry off gently with a blow dryer.


Heat The O rollers by Cloud Nine one at a time and cover the head with rollers to give maximum soft volume.


Use the new Cloud Nine Waving Wand or The Wand to create large textured curls all over the hair. Leave to cool and loosely shake out and mess up hair with hands. Rub in a small amount of evo haze to mattify hair and add gritty texture.


Pull hair back into a loose pony tail sitting directly at the back of the head allowing the texture and shape of curls to be seen on the sides of the head. At the front of the head, mess up and gently pull out loose hairs to soften the look around the face.


Take the ponytail and loosely twist and fatten out before working up into a large textured bun.


Pull out more sections of the hair to emphasise extra volume and texture, giving that punky, carefree edge.

And voila! A dishevelled yet stylish look that can be easily created for any special occasion.


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