ALCHEMY (n) – A MYSTERIOUS and MAGICAL process of transformation and creation, in order to change ordinary material into GOLD.
ALCHEMY is the magical art of TRANSFORMATION and is something of a Cloud Nine PHILOSOPHY. A celebration of transformation - from the ordinary into the extraordinary - master the art of CREATION and become an Alchemist, with #PROJECTALCHEMY. Lose yourself in a WONDERLAND of inspiration for styles that are PURE GOLD.
A LIMITED EDITION offering unlimited potential, THE ALCHEMY COLLECTION is everything you need to transform tresses with styles that empower, looks to behold - all finished with CLOUD NINE magic. Our most coveted Styling Tools have been adorned with luxe rose gold accents exclusively for Christmas. Get ready to revolutionise your routine with the gold standard in hairstyling.
Our world-renowned mineral infused plates deliver SUPERNATURAL SHINE, lock in moisture and minimise heat damage - it's the secret to a multitude of lust-worthy styles that won't compromise the precious health of your hair.
The confidence to EXPERIMENT, the power to TRANSFORM and the MASTERY to create YOUR BEST HAIR YET.