Salon Spotlight - SHOW Dry

In our latest blog feature, Salon Spotlight, we visit our salon partners to experience how they use Cloud Nine to create heavenly hair. Last week, Cloud Nine’s PR team had the opportunity to visit SHOW Beauty’s Notting Hill salon, SHOW Dry to experience their signature blow dry and meet the team.

About SHOW

A luxury beauty brand founded in 2013 by the fabulous British model and socialite Tamara Ecclestone, SHOW Beauty brings glamour and efficiency to hair styling. Its flagship salon, SHOW DRY in Notting Hill, opened in March of this year and has received rave reviews from press, bloggers and celebrities.

With styling products stocked in the UK’s leading premium retailers, including Harvey Nichols, Harrods and Selfridges as well as luxury online retailer Net-a-Porter, SHOW Beauty is now represented internationally and is launching in retailers in America, the Middle East, Asia and the rest of Europe.

Following the products’ success, Tamara’s vision for the brand developed into the SHOW DRY experience. SHOW DRY allows women to enjoy a decadent, luxurious blow dry that combines efficiency with glamour– the perfect compromise for busy mums and businesswomen with little time to treat themselves.


Salon Experience

We arrived at the Notting Hill salon on Westbourne Grove and were greeted by perfectly placed vases of blush pink roses and gold displays embellished with SHOW Beauty products including limited edition Swarovski encrusted bottles . From the plush leather massage armchairs at the backwash to the vast choice of refreshments, including freshly blended juices and smoothies for adults and children, the SHOW DRY salon experience is a treat for the senses!

Styling Time

Our stylists for the day, Salvatore and Chantelle, delivered the signature SHOW DRY Blow Dry – a shampoo and conditioning treatment, followed by a fast six-section blow-dry teamed with expert styling and finishing products designed to volumise and condition the hair. The entire SHOW Beauty hair styling range is paraben and sulphate free, offers UV protection and prevents colour fading.

After applying a liberal dose of the SHOW Beauty Pure Treatment Oil, amongst other products prescribed for our team’s two different hair types, the stylists blow-dried our hair, ensuring each section was rolled and pinned into place as they cooled off, before undoing the pins to reveal shiny hair with natural-looking volume for the ultimate blow dry bounce.


A quick tousle of the hair and spritz of the SHOW Beauty Hair Decadence Hair Fragrance provided the finishing touch to our final looks.  To enhance the show stopping results even further, SHOW Beauty also uses Cloud Nine tools – a match made in hair heaven!


It was exciting to experience how one of our salon partners for Cloud Nine create such a professional, impressive service. The dedication and passion that Tamara and her creative team clearly have to provide their clients with a truly luxurious experience was fantastic to see. Here’s to fabulous hair and great partnerships!

Visit SHOW Dry for yourself at either the flagship salon in Notting Hill, London or one of the many SHOW Dry stations situated in Harvey Nichols, House of Fraser and Fenwick stores across the UK. Download the SHOW Dry App from the App store for the easiest way to book.

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