Thank you for Bad Hair Day!

On the 12th of February we celebrated Bad Hair with Great Ormond Street Children's Hospital charity and we are now happy to announce the numbers of everyone's donations!

We were honoured to have the opportunity to support Great Ormond Street Children's Hospital Charity, not only for Bad Hair Day but also for a special edition of the Cloud Nine White Touch

Great Ormond Street Hospital is one of the world’s leading children’s hospitals with the broadest range of dedicated, children’s healthcare specialists under one roof in the UK. The hospital’s pioneering research and treatment gives hope to children from across the UK with the rarest, most complex and often life-threatening conditions. 

Great Ormond Street Hospital Children’s Charity needs to raise money to support the hospital to give children who need help the most the best chance for life. The charity funds:

  • research into pioneering new treatments for children
  • the latest medical equipment
  • the essential redevelopment of the hospital
  • patient and parent welfare programmes such as play services and accommodation for parents

Following our partnership, Great Ormond Street Hospital Children’s Charity experiences an unprecedent level of activity on social media for our Bad Hair Day campaign, with posts which referenced our partnership working best to engage with the public. throughout the 12th of February, the #BadHairDay hashtag was used in 496 posts and the competition post had a great deal of interaction as well! 

With regards to actual sign ups for the Bad Hair Day, we are happy to announce that this year this event had 1,445 sign ups which means an increase of 656%! Thank you to everyone who signed up for this great event but most of all, thank you to everyone who donated. With your help, we raised...


Thank you very much for your support and here's to an even better Bad Hair Day 2017!

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