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Why we should use microfibre towels

Is your towel damaging your hair?

You’re towel-drying your hair, it’s taking an age, and you’re growing increasingly impatient – you have things to do and places to be! Enter, the unlikely Hair Hero – a towel even thinner than your patience. Gone are the days of the cotton or terry-cloth towel – microfiber is Cloud Nine’s new towel of choice; not only speeding up the process of airdrying your hair, but protecting your hair from unnecessary damage in the process. 

We all know that rubbing your hair with a traditional towel can damage it, causing split-ends due to the friction. However, when washing your hair, the warm temperatures of the water cause the hair cuticles to expand and open, leading to nightmares such as frizz and damage. Traditional towel-drying means that excess water remains in the hair too long, prolonging the potential for damage. 

The super-absorbent and super-soft solution? Microfiber towels. 

Microfiber towels, like DevaCurls’ DevaTowel Anti-Frizz Microfibre Towel, remove excess water in minutes. For your healthiest and strongest hair, use the towel to gently pat down your hair, pressing out the water, before wrapping your hair for 10-15 minutes. Healthy hair has never been so low-maintenance!

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