Your hair. Your planet. Both PRECIOUS - to you, and to us. 

We're proud to announce the launch of the industry's first, FREE Iron Recycling Service. This allows you to recycle your old Straightening Irons for free, regardless of brand or place of purchase. Through this service, we aim to save 1.5 MILLION Straightening Irons from going into landfill.

Intrigued? Here's exactly how you can get involved! 

WHAT IS THE IRON RECYCLING SERVICE?

Our service makes it EASY for anybody to recycle their old, unwanted Straightening Iron at no cost to them. It doesn't matter if their old Straightening Iron is ghd, Babyliss or another brand entirely - we will recycle them all.

Through this service we aim to save 1.5 MILLION Straightening Irons from going into landfill.

We know that, like us, many of you are PASSIONATE about reducing your impact on the environment. We often receive questions such as: 'Can my old straighteners be recycled?', 'Where would I take them?' and 'Do I have to pay?'. With our Iron Recycling Service, we want to clear up the confusion and make the process as straightforward as possible. 

HOW DOES IT WORK?

The process really couldn't be easier! To send your old Straightening Iron to #HairStraightenerHeaven, here's what you need to do: 

STEP ONE: Complete the form on our website to download a free pre-paid 'recycling' postage label. Access the form HERE.

STEP TWO: Place your Straightening Irons in a secure package.

STEP THREE: Drop at your nearest post office, and we'll take care of the rest.

It really is as quick and simple as that. 

WHY GET INVOLVED?

Did you know that over 1 million tonnes of wasted electrical equipment, and 142 billion units of hair and beauty industry packaging is sent to landfill every year? 

While others have kept quiet on this issue, we’ve been taking responsibility. More importantly, we’ve been TAKING ACTION.

As well as introducing our Iron Recycling Service, we have reduced our packaging by 30% and significantly reduced our carbon footprint. We have also revamped our marketing material across thousands of salons to be carbon balanced. You can read about our sustainability commitments here.

We won’t stop there though. We will continue to make an IMPACT, because we care for more than just your hair.

Keep your eyes peeled for more sustainability updates, coming soon. 

Click here to recycle your old Iron with us.