With the help of Style Ambassador Stacey McCormack, we’ve got you covered with our essential rules, styling secrets and the common styling errors you need to beware of.

We’ve been there… You can’t convince your hair to hold a Curl. Your rendition of ‘straight and sleek’ closely resembles ‘frizzy and fluffy’. Your Fly-away’s are frankly out of control. If your faith in your hair is diminishing with every passing day, all is not lost. You’re in the right place.

With the help of Style Ambassador Stacey McCormack, we’ve got you covered with our essential rules, styling secrets and the common styling errors you need to beware of. We promise, we’ll have you on Cloud Nine in no time!

Making it last

One of the key rules for successfully achieving lasting style, whether you want volume and curls or sleek straight looks - is perfecting how the hair dries.  

For Waves/Curls

It’s essential that you never straighten your hair before you curl. Not with a hairdryer, not with a Straightener. Either one will set you up for a curly failure. Hair will revert back to the style you’ve dried it in, hence why your curl won’t last long.


Instead, use a Diffuser when you’re trying your hair. If you dry your hair using a diffuser, a high heat setting and the lowest wind speed, you will retract any excess moisture – and accentuate the natural movement of your hair.

For Sleek/Straight

If you’re going for straight and sleek, the same rules apply (vis a vis), so ensure you’re cool, calm, collected and in a dry room before you begin the blow dry process (basically, make sure you’re not still in a post-gym-post-shower sweat, or styling in your humid bathroom…you get the picture, the result will be Hagrid-esque).

prep, prep, prep

The term “prior preparation prevents poor performance” is relevant (X 10298190) to hairstyling. If your hair is freshly washed, work a mousse or our Amplify Spray into the hair at the root. If you’re styling a couple of days post wash, spray the hair with Dry Shampoo before styling. Both methods will aid lasting style and make the hair much easier to manipulate.

pumping up the volume

Whatever the style; curly, wavy, straight or natural, you’re going to want some root-lift, especially around the face (it accentuates your natural bone structure!). A cheat to getting root-lift is to use a Curling Wand, holding the barrel/tool on the underneath of the hair close to the root. This will pump up for volume. Chic.


Patience is a virtue. Firstly, although sectioning your hair may be boring or seem time consuming, it will be time efficient in the long run. Take small sections rather than huge chunks, this will ensure your style really lasts. Secondly, don’t rush when you’re styling (straightening or curling), it will only mean you have to repeat sections or go over multiple times. Take it sloooowly and style deliberately. This will minimize damage and ensure your style really lasts…. it’s how they do it down in Puerto Rico.

Making Curls Curl: Hair Sets as it Cools

The hair sets as it cools, this means, the hair will set as you let it fall. So, when you’re curling hair, it’s important to either pin the hair or hold the section in your hand (scrunching as it cools) if you want the style to really last. The same applies for straight looks. Avoid pony tails and bobbles until the hair has had at least 10 minutes to cool post styling. If you’re looking for a little extra bounce though, a low-bun using an invissy-bobble whilst the hair is still warm will get you to where you need to be!

the scent of an angel

Avoid spraying your own perfume to the hair, the alcohol levels can dehydrate your locks. Instead, spritz your hairbrush with Magical potion, then brush little and often! It will smell delicious at all times, and amongst other things, be protected from sun-damage!

baby baby

Baby hair and fly-away’s get us bad. The answer (yes, we said THE ANSWER) is simple. Spritz a make-up brush (a bronzer brush will do) with hairspray and once styled, gently move/brush your flyways.

James Wray
By ,

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