We’re using fierce kindness to free you from the pressure of perfectionism so you can
Be Fiercely You.
We’re using fierce kindness to free you from the pressure of perfectionism so you can
Be Fiercely You.
Lulu is our naturally curly girl. Known for her gorgeous
afro hair and freckles in her work as a model, she also uses her
Instagram account as a platform to educate her following on
issues people of colour are facing.
As the beauty editor at Grazia, Joely is a key voice in the
industry. She has naturally curly hair but likes to use tools to create
her signature waves. She loves the message of the Be Fiercely You
campaign and thinks this is really important for the industry to
tackle right now.
Self-proclaimed unibrow ambassador and aggressive feminist.
Bluebell is unapologetically herself. Working as a model, she's known
for her fierce looks and super sleek dark hair.
As the beauty editor at Grazia, Joely is a key voice in the
industry. She has naturally curly hair but likes to use tools to create her signature waves. She loves the message of the Be Fiercely You campaign and thinks this is really important for the industry to tackle right now.
Self-proclaimed unibrow ambassador and aggressive feminist.
Bluebell is unapologetically herself. Working as a model, she's known for her fierce looks and super sleek dark hair.
We asked what empowers Lulu to feel FIERCELY HER.
Watch her video to find out more.
We asked what empowers Lulu to feel FIERCELY HER.
Watch her video to find out more.
Want to know what makes Bluebell feel FIERCELY HER?
Watch her video to find out more.
Want to know what makes Bluebell feel FIERCELY HER?
Watch her video to find out more.
We asked Joely what makes her feel FIERCELY HER.
Watch her video to find out more.
We asked Joely what makes her feel FIERCELY HER.
Watch her video to find out more.
Find out more about what makes our influencers feel FIERCELY THEMSELVES:
Our product range is multi-award winning making it into the Hair Hall of Fame.