Sustainability

OUR SUSTAINABILITY COMMITMENTS

We are on a MISSION to contribute to a more SUSTAINABLE hair and beauty industry through our commitments to RECYCLING, PACKAGING and reducing our CARBON FOOTPRINT. We’re aiming to achieve the following by 2022:

IT’S TIME FOR CHANGE

We care for more than just your hair. We’re leading by example in our industry, and are committed to significantly reducing our environmental impact by 2022. We have big plans - we’re taking ACTION and making an IMPACT.

DID YOU KNOW?

Recycling

We’ve pioneered the INDUSTRY’S FIRST IRON RECYCLING SERVICE.

We’ve partnered with LSS, a leading UK Recycling & Waste management company, to send your old Straightening Irons to #HairStraightenerHeaven.

We’ll recycle your old Straightening Irons for FREE, regardless of their brand or where they were purchased.

LEARN MORE

PACKAGING

Through CONTINUOUS INNOVATION of our packaging portfolio, we’re reducing our impact and maximising the lifecycle of our packaging materials.

We’ve already reduced our packaging size by -30% and implemented 100% RECYCLABLE SHIPPING BOXES.

CARBON FOOTPRINT

We’re committed to REDUCING OUR CARBON FOOTPRINT throughout our entire business.

Since 2012, we’ve partnered with one of the UK’s only World Land Trust verified print suppliers, to ensure that our paper use is 100% carbon balanced.

We’ve contributed to the preservation of 16,000 ACRES OF LAND, and helped to balance over 169,500 TONNES OF CO2 EMISSIONS.

GET INVOLVED!

Want to help us achieve our goal of saving 1.5 MILLION Irons from landfill?

RECYCLE NOW

Browse our Frequently Asked Questions here.

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