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Discover The NEW Dark Burgundy Collection
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Shop Straighteners

Find my temperature Help me choose
New The Contouring Wide Iron
The Contouring Wide Iron New

  • Wider-curved plates

  • 11 settings 100-200°

  • Revive Mode®
The Contouring Original Iron
The Contouring Original Iron

  • Curved plates

  • 11 settings 100-200°

  • Revive Mode®
The Wide Iron
The Wide Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Wider plates
The Original Iron
The Original Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Standard-size plates
The Slim Iron
The Slim Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Slimmer plates
The Touch Iron
The Touch Iron

  • 2 settings 165-195°

  • Standard-size plates

  • Sericite®-infused plates
Shop all straighteners
Why Trust Us?

Why Trust Us?

Bundle and Save

Bundle and Save

Shop Dryers

The Airshot Pro + Volumizers
The Airshot Pro + Volumizers

  • Low - Med - High

  • Innovative Self-Clean mode

  • Eco-Precision motor
New The Airshot Pro Adapt™
The Airshot Pro Adapt™ New

  • Temperature Control 45-125°C

  • High-speed airflow

  • Magnetic Diffuser Attachment
The Airshot
The Airshot

  • Low - Med - High

  • Anti-Static technology

  • Moisture-locking minerals
New The Airshot Pro Mini
The Airshot Pro Mini New

  • Lightweight and Compact

  • Innovative Self-Clean mode

  • Eco-Precision motor
New The Hot Air Brush
The Hot Air Brush New

  • 100°C gentler styling

  • Cool Shot Button.

  • Two Drying Speeds
The NEW Airshot Pro Volumizing Set
The NEW Airshot Pro Volumizing Set

  • Set of two hair dryer attachments

  • Advanced hair wrap technology

  • High-speed airflow
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Shop Air Collection

Shop Air Collection

Find your styling temperature

Find your styling temperature

Shop Curlers

The Curling Wand
The Curling Wand

  • 3 settings 125-175°

  • Sericite®-infused barrel

  • 30 minutes to hibernation
The NEW Airshot Pro Volumizing Set
The NEW Airshot Pro Volumizing Set

  • Set of two hair dryer attachments

  • Advanced hair wrap technology

  • High-speed airflow
Shop all curlers
Bundle and Save

Bundle and Save

Find your styling temperature

Find your styling temperature

Gifting

The Dark Burgundy Contouring Original Iron
The Dark Burgundy Contouring Original Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Curved plates
The Dark Burgundy Contouring Wide Iron
The Dark Burgundy Contouring Wide Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Wider-curved plates
The Dark Burgundy Original Iron
The Dark Burgundy Original Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Standard-size plates
The Dark Burgundy Wide Iron
The Dark Burgundy Wide Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Wider plates
The Dark Burgundy Airshot Pro with Volumizers
The Dark Burgundy Airshot Pro with Volumizers

  • Innovative Self-Clean mode

  • 3 settings 160-200°

  • Eco-Precision motor
The Luxury Christmas Gift Sets
The Luxury Christmas Gift Sets

  • 11 settings 100-200°

  • Revive Mode®

  • Luxe case and accessories
Shop all straighteners
Bundle and save

Bundle and save

Shop Stocking Fillers

Shop Stocking Fillers

Sale

Save up to £50 on award-winning straighteners featuring adjustable temperature control and pressure-reducing Revive Mode® for strength, shine, and lasting health. Plus, receive FREE gifts worth up to £169.  

The Original Iron
Hot Air Brush

Free gift included

Hot Air Brush worth £139

The Original Iron

£219.00
£249.00
Save £30.00

11 settings 100-200°

Revive Mode®

Standard-size plates

Leading 3-year warranty
The Wide Iron
Hot Air Brush

Free gift included

Hot Air Brush worth £139

The Wide Iron

£219.00
£249.00
Save £30.00

11 settings 100-200°

Revive Mode®

Wider plates

Leading 3-year warranty
MOST ADVANCED
The Contouring Original Iron The Contouring Original Iron - secondary
Airshot Pro Mini Dryer

Free gift included

Airshot Pro Mini Dryer worth £169

The Contouring Original Iron

£249.00
£299.00
Save £50.00

Curved plates

11 settings 100-200°

Revive Mode®

Leading 3-year warranty

Leave someone speechless this Christmas.

Shop the Limited-Edition Dark Burgundy Airshot Pro with Volumizers - the gift made for big volume and beautiful hair.

Shop now
MOST ADVANCED
The Contouring Wide Iron The Contouring Wide Iron - secondary
Airshot Pro Mini Dryer

Free gift included

Airshot Pro Mini Dryer worth £169

The Contouring Wide Iron

£249.00
£299.00
Save £50.00

Wider-curved plates

11 settings 100-200°

Revive Mode®

Leading 3-year warranty
SELLING FAST
The Airshot Pro

Free gift included

The NEW Airshot Pro Volumizers worth £99

The Airshot Pro

£199.00
£329.00
Save £130.00

Low - Med - High

Innovative Self-Clean mode

Eco-Precision motor

Magnetic diffuser attachment
Limited Edition
The Luxury Christmas Gift Set

The Luxury Christmas Gift Set

£598.00
£748.00
Save £150.00

11 settings 100-200°

Revive Mode®

Luxe case and accessories

Eco-Precision motor
MOST ADVANCED
The Luxury Contouring Original Iron The Luxury Contouring Original Iron - secondary
Airshot Pro Mini Dryer

Free gift included

Airshot Pro Mini Dryer worth £169

The Luxury Contouring Original Iron

£299.00
£349.00
Save £50.00

11 settings 100-200°

Revive Mode®

Curved plates

Luxe case and accessories
MOST ADVANCED
The Luxury Contouring Wide Iron The Luxury Contouring Wide Iron - secondary
Airshot Pro Mini Dryer

Free gift included

Airshot Pro Mini Dryer worth £169

The Luxury Contouring Wide Iron

£299.00
£349.00
Save £50.00

11 settings 100-200°

Revive Mode®

Wider-curved plates

Luxe case and accessories
The Touch Iron

The Touch Iron

£149.00
£199.00
Save £50.00

2 settings 165-195°

Standard-size plates

Sericite®-infused plates

Leading 3-year warranty
The Original Iron & Airshot Pro Styling Set

Free gift included

The NEW Airshot Pro Volumizers worth £99

The Original Iron & Airshot Pro Styling Set

£378.00
£578.00
Save £200.00

11 settings 100-200°

Revive Mode®

Eco-Precision motor
The Wide Iron & Airshot Pro Styling Set

Free gift included

The NEW Airshot Pro Volumizers worth £99

The Wide Iron & Airshot Pro Styling Set

£378.00
£578.00
Save £200.00

11 settings 100-200°

Revive Mode®

Eco-Precision motor
The Slim Iron
Styling Giftset

Free gift included

Styling Giftset worth £40

The Slim Iron

£179.00
Save

11 settings 100-200°

Revive Mode®

Slimmer plates

Leading 3-year warranty
The Curling Wand

The Curling Wand

£99.00
£139.00
Save £40.00

3 settings 125-175°

Sericite®-infused barrel

30 minutes to hibernation
The Airshot

The Airshot

£99.00
£159.00
Save £60.00

Low - Med - High

Anti-Static technology

Moisture-locking minerals
The Original Cordless Iron
Charging Pod

Free gift included

Charging Pod worth £99

The Original Cordless Iron

£179.00
£219.00
Save £40.00

3 settings 160-200°

Revive Mode®

Cordless and travel-friendly

1-year warranty
The Original Iron & The Curling Wand Styling Set
Wireless Earbuds

Free gift included

Wireless Earbuds worth £149

The Original Iron & The Curling Wand Styling Set

£268.00
£388.00
Save £120.00

11 settings 100-200°

Revive Mode®

Sericite®-infused barrel
The Wide Iron & The Curling Wand Styling Set
Wireless Earbuds

Free gift included

Wireless Earbuds worth £149

The Wide Iron & The Curling Wand Styling Set

£268.00
£388.00
Save £120.00

11 settings 100-200°

Revive Mode®

Sericite®-infused barrel
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AWARDS

350+ AWARDS WON GLOBALLY

We’re proud to be recognised by those who put hair health first. With over 350 awards and counting, our styling tools continue to set the standard for quality and care.