THE NINE COMMITMENTS
Our tools don’t just do better by your hair. They do better by the planet too. Because we’ve made NINE COMMITMENTS to the world. The planet should be as unstoppable as our innovation.
We've created the industry's first hair tool recycling scheme. Any brand. Any condition. All for free.
Want to upgrade to CLOUD NINE? We'll let you Trade-In any ghd, Dyson, or CLOUD NINE hair straightener for a £60 refund.
We're always thinking of new ways to reduce your and our carbon footprint. That's why we offer eco boxes as options with our original, wide and touch irons.
Getting styling tools shouldn't cost the earth. That's why we're saying no to air freight. And yes to low carbon shipping methods whenever we can.
DPD click & collect now available. This is the greener way to shop online. Choosing to collect your online orders from a local pickup location reduces carbon emissions by up to 85%.
We plant one tree for every eco box sold. That's 300,000 trees planted and counting. Unstoppable forests. Learn how we plant trees with Ecologi.
Our sustainable water bottle cuts down on single-use plastic. Don't forget to recycle your old ones.
Plastic ain't fantastic. That's why we've banned single-use plastic on all of our shoots.
A trusty brush. That's natural, sustainable, and biodegradable. Take care of your hair. And planet.
We want beachy waves. Not plastic waves. Whenever you buy our Magical Quick Dry Potion, we will remove the equivalent weight of ocean-bound plastic with CleanHub, helping to reduce plastic waste in our oceans.
Shop our Eco Collection
Yes! We will recycle any old hair tool, regardless of brand or condition, for free. If you have old CLOUD NINE, ghd or Dyson hair tools, you can trade these in for £60 off your next CLOUD NINE purchase. Leave the recycling to us.
Once your old hair styling tool has been received at our recycling centre, it will either be reused, repurposed, or recycled. All parts that can be recycled are removed and separated before the items are shredded. The components are then broken down back into their raw materials and sent for smelting. If we receive a pre-loved CLOUD NINE product which isn’t at its End of Life (EOL), we will refurbish it, provide it with a new manufacturer’s warranty, and it will become part of our refurbishment programme.