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Discover our most advanced straightener to date
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Find my temperature Help me choose
New The Contouring Wide Iron
The Contouring Wide Iron New

  • 11 settings 100-200°

  • Revive Mode®

  • Wider-curved plates
The Contouring Original Iron
The Contouring Original Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Curved plates
The Wide Iron
The Wide Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Wider plates
The Original Iron
The Original Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Standard-size plates
The Slim Iron
The Slim Iron

  • 11 settings 100-200°

  • Revive Mode®

  • Slimmer plates
The Touch Iron
The Touch Iron

  • 2 settings 165-195°

  • Standard-size plates

  • Sericite®-infused plates
Shop all straighteners
Why Trust Us?

Why Trust Us?

Bundle and Save

Bundle and Save

Shop Dryers

The Airshot Pro
The Airshot Pro

  • Low - Med - High

  • Innovative Self-Clean mode

  • Eco-Precision motor
The Airshot
The Airshot

  • Low - Med - High

  • Anti-Static technology

  • Moisture-locking minerals
The NEW Airshot Pro Volumisers
The NEW Airshot Pro Volumisers

  • Set of two hair dryer attachments

  • Advanced hair wrap technology

  • High-speed airflow
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Bundle and Save

Bundle and Save

Find your styling temperature

Find your styling temperature

Shop Curlers

The Curling Wand
The Curling Wand

  • 3 settings 125-175°

  • Sericite®-infused barrel

  • 30 minutes to hibernation
The NEW Airshot Pro Volumising Set
The NEW Airshot Pro Volumising Set

  • Set of two hair dryer attachments

  • Advanced hair wrap technology

  • High-speed airflow
Shop all curlers
Bundle and Save

Bundle and Save

Find your styling temperature

Find your styling temperature

Shop Bundles

The Contouring Original Iron & Airshot Pro Styling Set
The Contouring Original Iron & Airshot Pro Styling Set

  • 11 settings 100-200°

  • Revive Mode®

  • Luxe case and accessories
The Contouring Wide Iron & The Airshot Pro Styling Set
The Contouring Wide Iron & The Airshot Pro Styling Set

  • 11 settings 100-200°

  • Revive Mode®

  • Luxe case and accessories
The Original Iron & Airshot Pro Styling Set
The Original Iron & Airshot Pro Styling Set

  • 11 settings 100-200°

  • Revive Mode®

  • Eco-Precision motor
The Wide Iron & Airshot Pro Styling Set
The Wide Iron & Airshot Pro Styling Set

  • 11 settings 100-200°

  • Revive Mode®

  • Eco-Precision motor
Shop all bundles
Bundle and Save

Bundle and Save

Find your styling temperature

Find your styling temperature

Sale

Save up to £100 on the award-winning Contouring Irons, with adjustable temperature settings and pressure-reducing Revive Mode®.

MOST ADVANCED
The Luxury Contouring Original Iron The Luxury Contouring Original Iron - secondary

The Luxury Contouring Original Iron

£249.00
£349.00
Save £100.00

11 settings 100-200°

Revive Mode®

Curved plates

Luxe case and accessories
MOST ADVANCED
The Luxury Contouring Wide Iron The Luxury Contouring Wide Iron - secondary

The Luxury Contouring Wide Iron

£249.00
£349.00
Save £100.00

11 settings 100-200°

Revive Mode®

Wider-curved plates

Luxe case and accessories
The Original Iron

Free Gift:

Wet Hairbrush worth £25

Wet Hairbrush

The Original Iron

£209.00
£249.00
Save £40.00

11 settings 100-200°

Revive Mode®

Standard-size plates

Leading 3-year warranty


Our biggest
breakthrough yet.

Heat styling has moved on. The Contouring Collection. Our most advanced and versatile collection to date.

Shop now
For Faster drying
The Airshot Pro

Free Gift:

The NEW Airshot Pro Volumisers worth £99

The NEW Airshot Pro Volumisers

The Airshot Pro

£269.00
£299.00
Save £30.00

Low - Med - High

Innovative Self-Clean mode

Eco-Precision motor

Magnetic diffuser attachment
MOST ADVANCED
The Contouring Original Iron The Contouring Original Iron - secondary

Free Gift:

Wireless Earbuds worth £149

Wireless Earbuds

The Contouring Original Iron

£239.00
£299.00
Save £60.00

Curved plates

11 settings 100-200°

Revive Mode®

Leading 3-year warranty
MOST ADVANCED
The Contouring Wide Iron The Contouring Wide Iron - secondary

Free Gift:

Wireless Earbuds worth £149

Wireless Earbuds

The Contouring Wide Iron

£239.00
£299.00
Save £60.00

Wider-curved plates

11 settings 100-200°

Revive Mode®

Leading 3-year warranty
The Touch Iron

The Touch Iron

£159.00
£199.00
Save £40.00

2 settings 165-195°

Standard-size plates

Sericite®-infused plates

Leading 3-year warranty
The Slim Iron

Free Gift:

Wet Hairbrush worth £25

Wet Hairbrush

The Slim Iron

£179.00
Save

11 settings 100-200°

Revive Mode®

Slimmer plates

Leading 3-year warranty
The Curling Wand

The Curling Wand

£99.00
£139.00
Save £40.00

3 settings 125-175°

Sericite®-infused barrel

30 minutes to hibernation
For Frizz control
The Airshot

The Airshot

£99.00
£159.00
Save £60.00

Low - Med - High

Anti-Static technology

Moisture-locking minerals
The Contouring Original Iron & Airshot Pro Styling Set

Free Gift:

The NEW Airshot Pro Volumisers worth £99

The NEW Airshot Pro Volumisers

The Contouring Original Iron & Airshot Pro Styling Set

£458.00
£658.00
Save £200.00

11 settings 100-200°

Revive Mode®

Luxe case and accessories

Eco-Precision motor
The Contouring Wide Iron & Airshot Pro Styling Set

Free Gift:

The NEW Airshot Pro Volumisers worth £99

The NEW Airshot Pro Volumisers

The Contouring Wide Iron & Airshot Pro Styling Set

£458.00
£658.00
Save £200.00

11 settings 100-200°

Revive Mode®

Luxe case and accessories

Eco-Precision motor
The Original Cordless Iron

Free Gift:

Charging Pod worth £99

Charging Pod

The Original Cordless Iron

£179.00
£219.00
Save £40.00

3 settings 160-200°

Revive Mode®

Cordless and travel-friendly

1-year warranty
The Original Iron & Airshot Pro Styling Set

Free Gift:

The NEW Airshot Pro Volumisers worth £99

The NEW Airshot Pro Volumisers

The Original Iron & Airshot Pro Styling Set

£348.00
£548.00
Save £200.00

11 settings 100-200°

Revive Mode®

Eco-Precision motor
The Wide Iron & Airshot Pro Styling Set

Free Gift:

The NEW Airshot Pro Volumisers worth £99

The NEW Airshot Pro Volumisers

The Wide Iron & Airshot Pro Styling Set

£348.00
£548.00
Save £200.00

11 settings 100-200°

Revive Mode®

Eco-Precision motor
The Original Iron & The Curling Wand Styling Set

Free Gift:

Wireless Earbuds worth £149

Wireless Earbuds

The Original Iron & The Curling Wand Styling Set

£268.00
£388.00
Save £120.00

11 settings 100-200°

Revive Mode®

Sericite®-infused barrel
The Wide Iron & The Curling Wand Styling Set

Free Gift:

Wireless Earbuds worth £149

Wireless Earbuds

The Wide Iron & The Curling Wand Styling Set

£268.00
£388.00
Save £120.00

11 settings 100-200°

Revive Mode®

Sericite®-infused barrel
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AWARDS

350+ AWARDS WON GLOBALLY

We’re proud to be recognised by those who put hair health first. With over 350 awards and counting, our styling tools continue to set the standard for quality and care.