We are excited to announce our newest partnership with Ecologi. 

At the beginning of this year, we introduced our sustainability programme. We set ourselves clear sustainability commitments to recycling, packaging and reducing our carbon footprint which we aim to achieve by 2022.


Our recycling programme, in which we recycle any brand of hair straightener has had thousands of submissions, saving them all from landfill.


Another one of our sustainability commitments was to packaging. We’ve already reduced our packaging size by 30% and implemented 100% recyclable shipping boxes – but we wanted to go further. We are excited to announce our partnership with Ecologi.



Eco Packaging options


We have now introduced an Eco Packaging option when you check out. This means your order will arrive in a 100% recyclable box. Every time this option is chosen, we will be planting 10 trees with Ecologi.


Ecologi’s tree planting partner is The Eden Reforestation Project.  The Eden Reforestation Projects plant millions of trees around the world each month. They choose where the need is greatest and work with NGOS, indigenous people and locals to plant seedlings in places such as Madagascar and Sri Lanka. You can see our CLOUD NINE forest here.


At no cost to you, just by choosing our Eco Box option, you will be helping to build a forest with us in Madagascar!

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Millie Rae
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