Selecting the right hair straightener is just as much about lifestyle as it is hair type. Are you unsure which is best for you? We take a closer look at our signature irons and the differences between them to help make your decision, and hair, a lot smoother.

The Touch, Original and Wide Irons feature our Signature Mineral-infused Ceramic plates. These ultra-smooth, mineral-infused surfaces allow you to achieve incredible styling results at much lower temperatures, whilst locking in moisture and promising glossy, healthy-looking hair.

The size of plates on The Touch and The Original Irons are the equal in size - so both can be used on shorter to medium length hairstyles - and both include a 360-degree swivel cord to offer further freedom when styling your locks. The Wide Irons have all of the features of The Original Iron but with larger plates for bigger, bolder styles.

So, let's talk about the difference between our three hair heros...


The choice for: Busy Women on-the-go and salon professionals.

The Cloud Nine Touch is the world’s first automatic iron, The Touch Iron heats instantly so you can begin styling from the very first stroke through your hair. The Irons automatically switch off after 30 seconds of inactivity.

With two temperature settings, 165 degrees and 195 degrees, you can choose the heat that’s best suited to your hair type. Simply tap the plates together three times to switch between temperatures. The temperature range means that The Touch is best suited to normal hair types, aswell as those with time-sensitive schedules - thanks to its ability to style immediately.

Its ability to turn off automatically after not being used for 30 seconds is also welcomed feature that is useful and convenient for both session stylists and hair professionals working in busy environments. Another benefit is that the iron is more energy efficient for both home and business use.


The choice for: The all rounder for all hair types and lengths who require extra low or high heat settings.

With a choice of five temperature control options, ranging from 100 to 200 degrees, the Original Iron is an ideal choice for those with fine, coarse or afro hair. With various heat settings, it is also a good option if more than one person will be using the iron, allowing for kinder styling and enabling you to create a range of styles from smooth and shiny to super sleek.

As a multi award-winning straightener, our Original Iron is perfect for creating curls and flicks with no snag.


The choice for bigger, bolder, thicker, longer styles that require a choice of settings and larger plates.

The Wide Iron also has all of the features of The Original including a choice of temperature settings from 100 to 200 degrees but with the plate size of 90mm x 38mm a great choice for those with course, thick, long hair that requires more surface area for smoother styling that doesn't compromise on time and your look!

Straighten, wave, curl and create your unique style exactly as you would with our Touch or Original but with larger plates to suit your hair type!

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