CLOUD NINE 9-Day Detox

Transform your locks with expert-led daily insights and a nine-day hair detox plan.

Embark on a nine-day journey to rediscover your hair's vibrancy with Mathilde Heather, our expert guide in hair wellness. From scalp care to hydration tips and detox-friendly styles, each day brings practical insights.

Share your journey with us and a community committed to hair health. Radiate confidence and embrace the transformation – your hair, your rules. Let's revitalise together.

Meet the Expert

Mathilde Heather is a salon owner operating in Bath, UK. She specialises in short hair styling and regularly shares tutorials about achieving healthy, great-looking hair. Follow Mathilde on Instagram.

Research behind the CLOUD NINE 9-Day Detox

Our survey of 2,000 Brits reveals how beauty fanatics are committing to the health of their hair. Take a look at the key findings from our UK-wide study.

Hair health fact 1

47% of Brits

plan to make hair health a "definite focus" this year

Hair health fact 2

52% Millenials

are willing to try anything in pursuit of hair health

Hair health fact 3

26%

of people are keen to try coffee to strengthen

Hair health fact 4

26%

of people are keen to try mayonnaise to condition

Hair health fact 5

20%

of hair resolutions to optimise hair health include "hair growth"

Hair health fact 6

18%

of hair resolutions to optimise hair health include "more regular visits to the salon"

Hair health fact 7

13%

of hair resolutions to optimise hair health include "less frequent hair washes"

Hair health fact 8

55%

of people fail to notice, change or adjust the temperature their electronic styling tool is set to

Hair health fact 9

33%

of women agree that their hairdresser remains the top source for hair health education

For men, search engines take the lead (29%)

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THE CLOUD NINE9-DAY DETOX

Meet the Expert

Research behind the CLOUD NINE 9-Day Detox

47% of Brits

52% Millenials

26%

26%

20%

18%

13%

55%

33%

Join the revolution

THE CLOUD NINE
9-DAY DETOX