Transform your locks with expert-led daily insights and a nine-day hair detox plan.

Embark on a nine-day journey to rediscover your hair's vibrancy with Mathilde Heather, our expert guide in hair wellness. From scalp care to hydration tips and detox-friendly styles, each day brings practical insights.

Share your journey with us and a community committed to hair health. Radiate confidence and embrace the transformation – your hair, your rules. Let's revitalise together.

Meet the Expert

Mathilde Heather is a salon owner operating in Bath, UK. She specialises in short hair styling and regularly shares tutorials about achieving healthy, great-looking hair. Follow Mathilde on Instagram.

Research behind the CLOUD NINE 9-Day Detox

Our survey of 2,000 Brits reveals how beauty fanatics are committing to the health of their hair. Take a look at the key findings from our UK-wide study.

Hair health fact 1

47% of Brits

plan to make hair health a "definite focus" this year

Hair health fact 2

52% Millenials

are willing to try anything in pursuit of hair health

Hair health fact 3


of people are keen to try coffee to strengthen

Hair health fact 4


of people are keen to try mayonnaise to condition

Hair health fact 5


of hair resolutions to optimise hair health include "hair growth"

Hair health fact 6


of hair resolutions to optimise hair health include "more regular visits to the salon"

Hair health fact 7


of hair resolutions to optimise hair health include "less frequent hair washes"

Hair health fact 8


of people fail to notice, change or adjust the temperature their electronic styling tool is set to

Hair health fact 9


of women agree that their hairdresser remains the top source for hair health education

For men, search engines take the lead (29%)


Check out @cloudninehair for the latest trends, advice, and product drops.